9.- Father’s Day Discada Promotion with Carnes Ramos

Descripción:

Father’s Day is one of the most important grilling dates in Mexico, and this year it happened to fall just one week before the event “The Largest Discada in the World.”   Taking advantage of this timing, we partnered with Carnes Ramos to launch a special promotion: with the purchase of one “discada”, customers received four tickets to attend the upcoming event where we aimed to break three Guinness World Records.   The promotion was supported by influencers who explained the campaign details and emphasized that the discada was made 100% with American pork. The participating influencers were:   ·       @regio.parrillero (815 Instagram followers)   ·       @borrecito (572k Instagram followers)   Each of them shared two stories and one reel promoting the campaign.   The promotion was a huge success: over 8,000 “discadas” were sold, averaging 400 per store. It also helped guarantee attendance at “The Largest Discada in the World” event, which drew more than 10,000 attendees.