11.- MTY Country Fest with Ladys BBQ

Descripción:

Country music is a genre that has been gaining popularity in Mexico, especially in the northern region of the country. Lady’s BBQ has capitalized on this trend by creating the largest country music festival in Mexico. The MTY Country Fest is now in its fifth edition and continues to grow significantly, gathering over 7,000 attendees for two days filled with music and BBQ.   USMEF’s presence at the event was significantly larger than last year, as we debuted our branded truck as a main stage. The festival organizers even named it the “U.S. Meat Stage,” where we hosted dance classes, contests, and featured several live music performances.   In addition, we conducted six workshops to promote our Grill & Pork campaign, led by Toti Tengo Hambre (37.4K IG followers), who showcased U.S. pork cuts such as Boston butt steak, pork loin, and ground pork.   Throughout the event, we saw exceptional sales of pulled pork and brisket burgers, with over 2,200 units sold in just two days—compared to an average of only 100 burgers on a regular weekend. All burgers were made using 100% U.S. pork and beef.   ***Insertar cuadro***